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Michael
Romero and Kevin Jamieson founded Booyaa Clothing Company in
August of 1998.
Romero began his journey in August of 1998 with a design,
the Booyaa name, and a vision of what he believed would be
the most functional and stylish fishing short available on
the market. The idea was than brought to long time friends
Doug and Kevin Jamieson who owned and operated Nationwide
Screenprint, a Southern California based screenprint,
embroidery and uniform manufacturing company. With insight
from hard-core anglers, boat captains, deckhands and fishing
professionals the three created the ultimate pair of fishing
shorts, the Original Cargo Style Battle Shorts.
As the popularity of the fishing shorts and the rest of the
Booyaa line continued to grow, it became more and more
difficult to keep up with production. The common refrain
from anglers and the fishing industry as a whole was, "It's
a great short if you can get it."
Booyaa's
unwillingness to sacrifice quality to simply fill orders has
made getting your hands on some of their industrial strength
clothing a hit or miss endeavor in the past. The slogan Made
Hard to Play Hard is indicative of the trials and
tribulations of manufacturing clothes that are durable and
built to last.
Durability and function without the sacrifice of style has
been a hallmark of the clothing line and is the key to the
enduring popularity of the line.
We are proud to say that Our Original Cargo Style Battle
Shorts and Pants are Made in the United States of America.
We are proud to say that Our Original Cargo Style Battle
Shorts and Pants are Made in the United States of America
Original Cargo Style Battle Shorts
Booyaa Clothing Company
designs clothing that are specifically geared toward the
hard-core angler. Our line of apparel emphasizes function,
comfort and durability. The mainstay of our product line is
our Original Cargo Style Battle Shorts. The fishing short is
designed to function better than any other short in the
industry. This is a very intense design that is being hand
sewn with the highest grade fast drying, stain resistant,
durable 4-ply Nylon material. The design is unique with a
total of 8 pockets, 2 of which are tool holsters designed
with a reinforced RAISED 600 denier Cordura to act as a
backboard to assist with tool placement. The battle shorts
also have 2 front and 2 rear cargo pockets with Velcroe
closures and 2 super deep hand pockets.
Set our short side by side any
other short on the market and the quality, workmanship and
style will show to be overtly evident. Hands down the most
killer fishing short you will ever wear.

The Word Booyaa
One of the most frequently
asked questions is; what does Booyaa mean? Booyaa is a
Registered Trademark that means different things to
different people in different social settings. To us as
anglers it is a nice fish, a hook-up, a fresh one, a perfect
hook set, or a nice clean head gaff. It is a word that is an
exclamation that runs parallel to yahoo! It is an expression
of sheer exuberance. You will hear the word being used as an
exclamation in a lot of different formats. It is highly
recognized on television and radio. It is a general term you
may here in football as a touchdown, baseball as a home run,
golf as a hole in one, hockey as a goal and in basketball as
a slam-dunk. Booyaa is an Anglers expression of the ultimate
rush.
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